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The College Magazine - Spring 2000 : Alumni Board - Survey Says... Alumni Board - Survey Says...
The results are in from the fall 1999 readership survey. What an interesting bunch the 295 people who answered are and what good information we’ve gleaned from their responses! We recognize that this is not a representative, scientifically acceptable sample size, but they cared enough to answer, and we will respond.

Profile of Survey Responders:
  • 60 percent are members of the IU Alumni Association
  • 57 percent are female; 43 percent are male
  • 93 percent read The College magazine

    To define magazine content we asked what kinds of articles interest readers:
  • 76 percent want alumni profiles
  • 61 percent want faculty profiles
  • 36 percent want student profiles
  • 37 percent want profiles on emeriti professors
  • 70 percent want social/political/cultural issues with an IU focus
  • 66 percent want updates on research done by faculty and students
  • 70 percent want campus historical perspectives

    Comments and suggestions for stories are even more revealing:
  • Updates on university construction
  • Department profiles (number of majors, current faculty, etc.)
  • Honors received by IU faculty
  • Students and faculty abroad
  • Short articles are better- better graphics and photos
  • News about the arts
  • Sports in moderation
  • Articles on new research centers
  • Graduates in nontraditional jobs
  • Organize the magazine like this: Yesterday/History, Today/Current News, Tomorrow/Future Projects

    Questions about preferences concerning department newsletters and/or The College magazine were also interesting:
  • 77 percent read their department newsletter
  • 17 percent would prefer to have an expanded departmental newsletter and not The College magazine
  • 92 percent answered that department newsletters, The College Magazine, and the Indiana Alumni magazine keep them connected to IU

    Comments include many positive statements plus:
  • I would read my department newsletter if I ever received one.
  • I don’t get a newsletter
  • I seldom get a departmental newsletter
  • I do not receive a newsletter
  • Drop me from your mailing list
  • We do not have a newsletter
  • How about some e-mail news?
  • I’m not sure I receive departmental newsletters on any regular schedule
  • Scrap The College so that Indiana Alumni and department newsletters get more support
    [Editor’s comment: In 1999, all but seven departments published at least one issue of their newsletter. Random publishing of departmental newletters is a fact; perhaps we can standardize it.]

    The final group of questions were event-oriented:
  • 36 percent favored events that focused on the College of Arts and Sciences graduates only
  • 51 percent would come to on-campus activities that interest them
  • 71 percent would come to faculty presentations in their area that interest them

    Suggested topics include:
  • The role of communications in today’s global market
  • Career advancement, networking, opportunities with fellow grads
  • The practical relationship of the College and public education to business and industry

    The Alumni Board and College magazine staff will respond to your comments through programming and publications. In this issue, planned before survey results were in—so you can see we have done some things right—you’ll find statistics on College departments and majors, an article on an alumna abroad, an update on campus construction, and an alumnus profile. Thank you again for helping to keep us on track. We’ll keep trying to serve you. It’s in all our interests.

    —Bruce Gingles
    President, College Alumni Board

  • The College Magazine - Spring 2000 : page's bottom template

    Last Updated: December 15, 2000
    Comments: asalumni@indiana.edu
    Copyright 2000, The Trustees of Indiana University