Get on the bus!
In IU’s ongoing campaign to bring art to the public, and vice versa, the IU Campus Bus Service buses are, one by one, being wrapped in bright colors with eye-catching graphics. The latest one to join the fleet will be launched on its way by officials from the College of Arts and Sciences, the School of Fine Arts Gallery, and the Lee Norvelle Theatre and Drama Center at a dedication ceremony on
Tuesday, July 1, 2008 at 4:00 p.m. at Showalter Fountain.
“The College is planning more and more campaigns like this one, to highlight the many opportunities that students, staff, and the public at large have to take advantage of the cultural offerings at IU,” said Bennett I. Bertenthal, dean of the College of Arts and Sciences. “Holding a launch ceremony for ‘our’ bus is a fun and exciting way to get this campaign rolling, if you’ll pardon the pun.”
One side of the newly “wrapped” bus brings viewers inside an exhibit at the SoFA Gallery; the other side shows a montage of scenes from recent plays and musicals at the Lee Norvelle Theatre and Drama Center. A large rectangular panel on this side will provide up-to-date information on each production throughout the 2008-2009 season, as well as the Brown County Playhouse seasons for 2008 and 2009. The new bus joins a bus that is wrapped in red and promotes WTIU and WFIU with giant-sized portraits of such luminaries as The News Hour’s Jim Lehrer and Sesame Street’s Big Bird.
“Using the buses as a reminder of our programming is a win-win,” said Perry Metz, general manager of WTIU/WFIU. “People often tell me that they’ve seen ‘our buses’ on the streets, and they never believe me when I say that we only wrapped a single bus.”
Local graphic designer Tosh Swingley created the new design.
Perry Maull, Campus Bus Service Operations Manager, says that a wrapped bus is fun for the public, effective and affordable for the advertisers, and it helps the IU Campus Bus Service keep transportation fees down for students. “In this day of rapidly increasing fuel prices, we are constantly looking for other sources of revenue, so we do not have to pass the higher fuel prices along to the students in the form of higher fees. We want to do everything we can to encourage the use of public transportation on the IU Bloomington campus.”
The dedication ceremony will take place at Showalter Fountain at 4:00 p.m. on Tuesday, July 1, 2008. “We did a little googling to find out about launch ceremonies,” said Jocelyn Bowie, director of marketing and communications for the College of Arts and Sciences. “What we found is that you can use any ceremonial liquid – it doesn’t have to be champagne. Showalter Fountain will supply the liquid for our ceremony; and instead of a religious benediction – we are a public institution, after all – our dean will say a few words. You might say it will be a Bennett-diction! In any case, we are having fun with this, and we are timing the ceremony to catch a lot of foot traffic of parents and new freshmen, who will be passing by the fountain during Summer Orientation.”